"TOP Secret" Customer Service

Well if you haven't heard of "Top Secret" Customer Service chances are you're not performing it. What's even worse you're losing customers and you don't even know it. There's nothing more dissappointing than having customers and losing them.

I don't know how you feel but when I'm losing customers because of something I'm not doing that's not a good thing. But everyday hundreds of customers walk out and never come back. Yes they leave what seems to be great companies to go to their competitors for one simple reason.

Now it's really up to you to consider if their leaving your company...the one organization you believe is performing "Knock Out" Customer Service on a daily basis. Well before you close the book on whether customers are leaving your organization for this one small customer failure consider this. Does the company I work for perform "Top Secret" Customer Service?

My mentor and friend Brian Tracy would be the first to tell you that taking care of your customer should be the primary focus of your business.

So what is "Top Secret" Customer Service? And how can you tell you're missing it? Well I'll answer both of those questions for you but first let me tell you this. I had more than a few jobs where customer service was not a priority of the company. I'm not saying that it wasn't important. I'm just saying that it really wasn't at the top of the priority list for some of the companies I worked for. Especially for those companies who had business just chasing them all the way to the front door of their company.

"Top Secret" Customer Service is simply this. The T-O-P in "Top Secret" is an acronym that means...Teams Overcoming Problems...that's "Top Secret" Customer Service.

Whenever your company focuses on taking care of your customer from a Team work approach that's "Top Secret" Customer Service. That's the surprise hidden element in your customer service that only well oiled corporations perform consistently and continously like clock work.

All the other companies wish they had what your organization has. And that keeps your customers returning over and over again without question for the rest of their lives. Most organizations perform their duties as a project in other words requiring the assistance of others with in their corporate body. Small businesses do this same thing almost hourly through out the day using partnerships with outside vendors. These relationships are the teams that make businesses run and repeat purchases occur systematically and repetitiously.

This is the "Top Secret" Customer Service you need to activate with in your organization. If you already have a team approach to doing business this is the customer service you need to inspect daily beause if it's not "Inspected" it's not "Expected". Thanks for your time and I wish you the best Customer Service ever.

Your Servant,

Deremiah, *CPE

PS
If your Team is not overcoming problems than you can bet your companies losing valuable clients that could grow your business exponentially

Six Keys To Creating "HAPPY CUSTOMERS"

1) EVERY GREAT BUSINESS IS BUILT ONE TRANSACTION AT A TIME...

Now if you have one customer you can build a great business. Do you have at least one customer?

We're they "Happy" with the service you performed?... I mean happy enough to tell others?

If they weren't then it's time for you to tweak your business until you get "Happy Customers". People buy emotionally and then logically talk themselves into why the transaction makes sense.


2) MAKE CUSTOMERS FEEL "UM..UM... GOOD"

If you make your customers feel good while they're --Caught Up--- in the buying experience guess what? Like Arnold Schwarzenegger, They'll be back! We love to come back to what feels good.

If your customers refuse to come back, Guess What? They're not feeling good. You need to make them feel good. And I've got 29 customer secrets that make them feel "Um..Um...Good.


3) CUSTOMERS JUSTIFY THEIR PURCHASES...

In other words were moved by what we want and we justify our purchases. So your mission in life (IF you want to have a successful business is to "MAKE YOUR CUSTOMERS FEEL GOOD" about the transaction and they'll automatically justify their purchases.


4) EVERY TRANSACTION MUST BE UNFORGETTABLE...

Make each and every single transaction with your customers an UN-forgettable experience. Can you do that? Because if you can't do that...business isn't for you. Every time your customer finishes the purchasing transaction they should be walking away from the experience feeling Great about it.


5) THE KEY TO BUILDING BUSINESS IS "HAPPY CUSTOMERS"...

Okay let's imagine you did have one "Happy Customer". Were they satisfied as all get out about the work you did? If they were...You can grow your business as BIG as you want. Just by repeating a similar experience with every customer you have.


6) ASK FOR REFERRALS ALL THE TIME...

(If you're not doing this you're "Working Too Hard" for your money)

You Can't forget to ask every "Happy Customer" for a referral. Completely, emotionally satisfied customers, LOVE to give referrals.

Now don't be afraid to ask them. And ask your customers over and over again. They love telling others about how you made them feel-so-good. Some people love to you about things they know you're not experiencing.

So recruit your customers. They love that feeling...the feeling that YOU need them.


Well that's the six keys to creating "Happy Customers". Use it or lose it...it's made me wealthy and I mean in ways that surpass the money I've been paid.

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist) www.deremiahcpe.com

C-reating P-assionate E-xperiences

Do Customer Care Centers...Care?

It appears that my marketing expert friends at Marketinprofs.com are truly concerned about Customer Care Centers. They're less concerned about whether the customer service representative has an accent or speaks with American overtones. One thing they have decided upon is that regardless of whether the customer care center is located state side or overseas the most important factor is not location...but it's true customer service. You can observe some of the answers given at this link if you'd like to look into this well discussed topic (look here) http://www.marketingprofs.com/ea/qst_question.asp?qstID=8835 .