Friday, May 20, 2005

Have You Ever Thought "I Need More Customers" ?

Sure you have!

If you're an actively involved business person, entrepreneur, manager or CEO you've probably asked yourself this question a few hundred times. But at some particular point you've got to start doing something about it. So what can you do when you need more customers?

BLOOM WHERE YOU'RE PLANTED...
Well one of the first things that I recommend my clients do is take a survey of what you already have. Often times we fail to bloom where we're planted. We generally look at the grass on the other side that really isn't any greener than ours and think..."it sure would be a lot better if I had so in so's customers". A Jewish friend of mine told me a story about a guy in the Torah named Moses who when he was caught between a rock and a hard place was instructed to use what he had in his hand. Moses had a rod...so what do you have?

What current customers do you have that you've failed to provide unforgettable, inspirational service to? What would happen if you would maximize the customer relationships of all of the existing customers you currently have? I mean if you really went out of your way to invest some time into going the extra, extra mile for all of your existing customers. I know what would happen and so do you my friend.

So when you find yourself thinking you need more customers do the following:

Bloom where you're planted and take a survey of every customer you have and ask yourself the deep, deep questions that only you can answer...Have you left your customer asking "Where is the love"?

When was the last time I made customer contact?
Did I investigate to find out if everything was going well?
Does my customer feel like they've been left abandoned?
Am I serving them by successfully taking care of all unresolved issues?

If you've done all of the above you're probably not asking yourself "where are the customers"? You're probably asking deeper questions like "Hey Sally when are we going to get in those new hires to take care of all the new customers we're getting"?

Saturday, May 14, 2005

"Customer Passion Evangelism" Is Here!

The first thing I remember learning in Sales as a Security Consultant with an AMERITECH company called SecurityLink From Ameritech was that "Nothing happens until a sale is made".

THE TRUTH IS "NOTHING HAPPENS UNTIL YOU HAVE A CUSTOMER"...
Well I started my sales career long before I got to AMERITECH when I was a little kid and I'll never forget it. My cousins and I were walking the downtown streets of Chicago with their shoe shine boxes in their hands. They had been hoping for the opportunity to get some interested business man to let them shine their shoes that day. It had been a long day and many hours had passed but no one had not made one single shoe shine. Then out of the blue a customer arised almost causing a fight among the cousins for who was going to shine this customers shoes. That's where I first learned how valuable a customer is and that nothing truly happens until you have a customer. It was'nt until I was at SecurityLink that I learned that a potential customer who has not paid for your product or service is just a "Prospect". But the scuffle over the customer was where I first saw what real fierce competition looked like. So we decided that one cousin would shine one shoe and one cousin would shine the other (this was the beginning of me seeing clearly the principle of how a win-win-win situation works to the best interest of everyone involved). So since I was way too little to shine shoes they allowed me to judge. I did such a great job that the customer gave me a tip because he agreed with me that the shoe I picked was actually the one that was shined the best. This is where I began to appreciate the value of evangelizing the customer with passion.

A SALE NEVER HAPPENS UNTIL A CUSTOMER MEETS A PASSIONATE SERVANT (*CPE)
In the above true story from my life you can see that the customer met two very passionate servants who were willing (almost to the point of fighting) to meet the customers needs. The way it looked that day with my cousins is the same way it looks today in a world where everyone is battling for the customers business. The competition is eager and searching like vultures, waiting to swoop down on the customer and force their service or product upon them. And this is why every customer needs guidance from a passionate Servant (*CPE) who is willing to educate them on why they should choose one competitor over the other. I was the evangelist who was anointed by the customer that day to educate them on the quality of the service that would meet their needs.

All great service to customers must come from a Servant, *CPE whose only desire is to undeniably meet every expectation of the customer in a clear, consistent and concise manner. Your clients deserve your very best and you should be prepared to deliver what the client needs when they are confused by hungry competitors. This is where you get the opportunity to set a clear distinct advantage. Evangelize your customer with passion today.

Sunday, May 08, 2005

Introduction: *CPE's Love Customers

YOUR PURPOSE FOR READING THE DEEP THOUGHTS OF *CPE
Learning how to take care of your customers or clients is a daily step by step process that requires hundreds of tedious hours of effort that most of the time nobody else sees, recognizes or even appreciates. When everyone else is looking at your customer with $ dollar signs $ in their eyes you're looking for a new tid bit or a golden nugget that gives you the edge and the opportunity to master serving your customer with "PASSION". And that's the only reason why you should be checking into the deep thoughts of a *CPE, (Customer Passion Evangelist).


Hello my name is Deremiah, *CPE and I am your *Customer Passion Evangelist.

As a top marketer on http://www.marketingprofs.com/ my customers have questions and I share solutions, insights and answers that meet their needs. This is done with the utmost professionalism as I solve my clients most deep introspective, challenging customer service/business and marketing problems.

I have offered answers to over 409 questions coming from a host of corporate managers, executives, consultants and business owners as far as the UK, Canada, Australia, Africa, Germany, Italy and a whole host of other countries world-wide. As a result of their vote, success and the peace of mind that they have gained from my ideas those executives, start-up business owners and corporate managers have ranked me 16th out of thousands of experts who provide cutting edge solutions world-wide.

I have also developed articles one of which will be featured in Nightingale Conants, Advantedge magazine in their July/August issue online. You will also be able to pick this magazine up at BORDERS BOOKS or Barnes & Nobles. If you would like to know more than you ever imagined about who I am please feel free to visit my website at http://www.byderemiah.com/ .

LEADING CORPORATIONS KNOW HOW TO SERVE...
Today more than any other time in history the development of customer service is at an all time high as technology expands the opportunity for the creation of new products. In my research of customer service I have discovered that true customer service has less to do with us creating a program for service but everything and more to do with how your customer wants you to be there servant. Not acknowledging this can lead to failure. How most companies miss this in exchange for trying to sell more of a great product or service is definitely beyond me.

As technology makes it easier for the playing field to be level it's not only about your product it truly is about "Your Servant". Some of the top companies in the world have found it much more easier to reach their sales goals when they first identify and then meet the specific needs of each and every customer.

IF YOU WANT TO BE A GREAT LEADER BE A SERVANT...
I've worked with successful CEO's, Presidents, Professors, Principles and Pastors of churches and they all regardless of personal philosophies, race, culture, location or religion value that the greatest leaders are the greatest servants.

EVANGELIZE YOUR CUSTOMER'S...WITH PASSION
The only real way to increase, expand and multiply the name of your organization is to present to every customer the single most undeniable opportunity that they could ever receive from you and that is the blessing of you becoming their "Customer Passion Evangelist". Over the next few weeks, months and years we are going to get down to the core of Customer Passion Evangelisim. Put another way we are going to get down to "the heart" of identifing exactly what Evangelizing your customer with PASSION is and how we can do it more better, while consistently satisfying our customers longer and more systematically than anyone else in the world has ever seen it done before. We will also take a deeper look into...

*Customer Passion Evangelism
*Being a Customer Servant
*Serving Customers with Passion
*What a real Servant does
*Developing the "Servant Mentality" for Customers
*Serving your way to the Top
*Why the new and improved "Customer Servant" is more valuble than the old traditional customer service representative.

I really appreciate you allowing me to offer you the additional *RGB, Revenue Generating Benefits that I provide to all of my customers and thanks so much for letting me be your Servant.