Sunday, June 12, 2005

New & Improved Repel-O-Customers

Have you ever wondered how your employees get rid of customers faster than your lead department can get them in?

Well you no longer have to worry or pull your hair out trying to figure out how they make all of your prospects or the existing customers you've been trying to retain for a life time instantly dissappear. Because getting rid of customers has never been easier with New & Improved Repel-O-Customers! That's right. Repel-O-Customers, is the quick and easy way to turn customers off faster than an ugly website.

Repel-O-Customers
Gives instant protection against customers your CEO has been trying to keep. It's the easiest most logical way to protect your company from revenue sharing customers who want to do business with you! Repel-O-Customers is powerful, effective and may keep your clients away for a life time.

Here's what you get!

1.) Customer Test Kit:
tells you what the customers needs
are. --Instruction Booklet lists customers
preferences, interest and tells you how
much "nasty attitude" to mix in to
your customer care center in order to
get rid of customers faster.

2.) Customer Repellant:
all ingredients come in dry 100% salty
form so that you can "tailor" your entire
customer service departments salty
attitude to effectively destroy your most
happiest customer. The new customer
repellant can arrive at your office, restaurant,
or store today in pre-mixed containers. It's
also available for your Sales, Marketing and
even your Financial department's needs.

Money-Back Guarantee:
on all your Salty Customers who insist on staying.
Repel-O-Customers is 100% guaranteed or
we will refund your customers back to you.
(please include $500 postage for shipping your clients.)

Orders under $10,000 add $150 postage for shipping.

Friday, May 20, 2005

Have You Ever Thought "I Need More Customers" ?

Sure you have!

If you're an actively involved business person, entrepreneur, manager or CEO you've probably asked yourself this question a few hundred times. But at some particular point you've got to start doing something about it. So what can you do when you need more customers?

BLOOM WHERE YOU'RE PLANTED...
Well one of the first things that I recommend my clients do is take a survey of what you already have. Often times we fail to bloom where we're planted. We generally look at the grass on the other side that really isn't any greener than ours and think..."it sure would be a lot better if I had so in so's customers". A Jewish friend of mine told me a story about a guy in the Torah named Moses who when he was caught between a rock and a hard place was instructed to use what he had in his hand. Moses had a rod...so what do you have?

What current customers do you have that you've failed to provide unforgettable, inspirational service to? What would happen if you would maximize the customer relationships of all of the existing customers you currently have? I mean if you really went out of your way to invest some time into going the extra, extra mile for all of your existing customers. I know what would happen and so do you my friend.

So when you find yourself thinking you need more customers do the following:

Bloom where you're planted and take a survey of every customer you have and ask yourself the deep, deep questions that only you can answer...Have you left your customer asking "Where is the love"?

When was the last time I made customer contact?
Did I investigate to find out if everything was going well?
Does my customer feel like they've been left abandoned?
Am I serving them by successfully taking care of all unresolved issues?

If you've done all of the above you're probably not asking yourself "where are the customers"? You're probably asking deeper questions like "Hey Sally when are we going to get in those new hires to take care of all the new customers we're getting"?

Saturday, May 14, 2005

"Customer Passion Evangelism" Is Here!

The first thing I remember learning in Sales as a Security Consultant with an AMERITECH company called SecurityLink From Ameritech was that "Nothing happens until a sale is made".

THE TRUTH IS "NOTHING HAPPENS UNTIL YOU HAVE A CUSTOMER"...
Well I started my sales career long before I got to AMERITECH when I was a little kid and I'll never forget it. My cousins and I were walking the downtown streets of Chicago with their shoe shine boxes in their hands. They had been hoping for the opportunity to get some interested business man to let them shine their shoes that day. It had been a long day and many hours had passed but no one had not made one single shoe shine. Then out of the blue a customer arised almost causing a fight among the cousins for who was going to shine this customers shoes. That's where I first learned how valuable a customer is and that nothing truly happens until you have a customer. It was'nt until I was at SecurityLink that I learned that a potential customer who has not paid for your product or service is just a "Prospect". But the scuffle over the customer was where I first saw what real fierce competition looked like. So we decided that one cousin would shine one shoe and one cousin would shine the other (this was the beginning of me seeing clearly the principle of how a win-win-win situation works to the best interest of everyone involved). So since I was way too little to shine shoes they allowed me to judge. I did such a great job that the customer gave me a tip because he agreed with me that the shoe I picked was actually the one that was shined the best. This is where I began to appreciate the value of evangelizing the customer with passion.

A SALE NEVER HAPPENS UNTIL A CUSTOMER MEETS A PASSIONATE SERVANT (*CPE)
In the above true story from my life you can see that the customer met two very passionate servants who were willing (almost to the point of fighting) to meet the customers needs. The way it looked that day with my cousins is the same way it looks today in a world where everyone is battling for the customers business. The competition is eager and searching like vultures, waiting to swoop down on the customer and force their service or product upon them. And this is why every customer needs guidance from a passionate Servant (*CPE) who is willing to educate them on why they should choose one competitor over the other. I was the evangelist who was anointed by the customer that day to educate them on the quality of the service that would meet their needs.

All great service to customers must come from a Servant, *CPE whose only desire is to undeniably meet every expectation of the customer in a clear, consistent and concise manner. Your clients deserve your very best and you should be prepared to deliver what the client needs when they are confused by hungry competitors. This is where you get the opportunity to set a clear distinct advantage. Evangelize your customer with passion today.