Sunday, December 17, 2006

Confessions of a Customer Passion Evangelist

Every now and then you've got to come clean. Put it all on the line.

Like a sinner at the altar, you know that G-d knows. So who yeah foolin? Yeah he saw you when you did it. So there's no sense in playin' games. Beatin' round the bush. Today's one of those day's. So will you listen closely? I know you're not G-d but try to act like it. And while I'm spillin' my soul please don't interrupt. Are you ready for this? Thanks for listening.

It's 3:09 pm and I'm sittin here in my chair in front of the computer. Thinking about all the times I forgot to really geniunely listen to my customers. You know with the kinda heart felt listening that's required when you're really paying attention. Can't you see the worst thing you can ever do in Sales (or any business where you've got customers that have the potential to purchase something new or additional) is forget how valuable listening to them really is. Well that's what I forgot to do.

I can't ever remember a customer yet that has been so impressed with what I value that they sign up and buy into what I'm selling immediately. Even the worst customer wants to feel valuable in the eyes of those who are trying to do business with them.

Simply put

"I've sinned!"

By failing to show my client I really cared.

All the customer wanted was a little love. But I must have been too busy thinking about what I needed. So neither one of us got anything out of the experience except for disappointing moment. Hopefully that'll be the last time that Happens. Has this ever happened to you? If it has just repent to your customer and never do it again. I've found most customers have forgiving hearts.

So I'm not going to be long on this post...as a matter of fact this is where it ends. That's all I needed to say...I just wanted to confess. I think I feel a little better now that I've got that off of my chest. Hi Mr. Customer! It's me your Customer Passion Evangelist, Deremiah, *CPE.

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE

PS
True Confessions good for the soul.

Sunday, September 24, 2006

THINKING Like Leonardo about Your Customers

Yeah I'm reading this great book by Michael J. Gelb. It's called "How to Think like Leonardo da Vinci. It's really good. So good that I'd like to share with you some principles from the book. Do you have a minute? So glad you do. Thanks for coming over today. Don't forget to stop by the fridge to get you something wonderful to drink before you read the rest. I'm drinking Mango Ice tea my favorite.

LEONARDO HAD MULTIPLE TALENTS & AMAZING OBJECTIVES...
To begin Leonardo was extremely multi-talented and amazingly objective. In this day and age managing your multiple intelligences is key to your success and especially with your customers. Why? Because your customers are coming from many different backgrounds, cultures, and hemispheres of the earth. Here's a good principle to remember...

"With external differences come internal differences".


BECOME A MAESTRO OF MANAGING DIFFERENCES...
We need to consider how to manage these differences from day to day. Many small business owners and major corporations have the same problem except for in the large corporation it's magnifide. The problem? mastering the ability to manage differences. This becomes crucial to the survival of any organization that's focused on building customer relationships. People from different backgrounds think differently about why they trade and do business.

FIND COMMON GROUND IN ORDER TO HAVE UNCOMMON CUSTOMER RELATIONSHIPS...
Most people lose site of finding the common ground with in their customer relationships and find it much easier to notice external differences. Leonardo saw these differences as an expression of the nature of a thing. The part that makes us unique. So be sensitive to these differences but let them lead you to the areas where you have common ground with your customers and clients. That's where you really want to begin establishing the foundation of your relationships. Managing your customer relationships towards finding common ground is the true North part that incompasses good feelings in an uncommon setting. The more you understand your customers differences and build your products and services around that...the more you will anchor the relationship and the more you will have common ground.


NO FOLLOWSHIP WITHOUT FELLOWSHIP...
If your customers are not following you around excited like Leonardo's apprentices (wondering what they're going to see you do next) then you're not creating enough excitement in the fellowship. Fellowshipping with your customers and clients should be exciting and is a great way of spending quality time with them. Often times people fail in the area of customer relationships by trying to get a customer to buy what they're selling. As if all the focus is on the products and services. But real Customer Passion Evangelist include the customer in the communication even when having dialogue about the product.

LEONARDO DIGS DEEPER AND ASK THE OBVIOUS QUESTION...WHY?
So why not find out why a customer is searching for what you have to offer? What really is at the root of why your customer is searching for a solution? When you take the time to find this out and dewell with the customer on the ideas that have lead them to you they will appreciate the relationship at a much deeper level. It's like feelings of love...the deeper they are the more wonderful we feel and the more connected we are in oneness. Your customer should feel the love and feel connected. When there's deep meaningful fellowship you naturally get followship and everybody wants their customers in a position of following them around like Leonardo's apprentices. Plus wouldn't you enjoy having dialogue with them in a more meaningful conversation that says I'm concerned about you? Sure you would. So think like Leonardo and you will have customers eating out of your hand and loving it.

Is there anything else I can do for you?

Your Servant,

Deremiah, *CPE

Tuesday, August 15, 2006

Protect your customers and improve customer relationships by changing your attitude filter every 12,000 smiles!

CHECK YOUR ATTITUDE FILTER...

Is your attitude filter past its intended life? If you're not sure you might want to get your annual check up before your attitude filter wears out. Yes, damaging attitudes have been known to enter into many of your Customer Relationships causing you to lose valuable friendships and strong geniune client relationships. This causes increased Customer wear and tear like nothing you've ever seen. But most people ignore this and tend not to wake up before it's too late.

Now most of your companies employees are unaware of the attitudes they possess when they're in the presence of their customers. Or maybe I should say they're just not aware of the attitudes that possess them. Often times we're controlled by our attitudes when our attitudes should be controlled by us.

DON'T GET *BAC GET CONTROL OF YOUR ATTITUDE FILTER...
Remember in order to be extremely successful we all need "Attitude Filters". And those filters can only hold a limited amount of *BAC...Bad Attitude Contaminants before they become so filled that there is potential for negative attitudes to seep through and bypass the filter seal on your mouth releasing poisonus words into the atmosphere. *BAC is an ancronym I've created that tells us exactly what happens when we have Bad Attitude Contaminants...our customers get *BAC (back), afraid of what's about to develop in the customer relationship. When this occurs contaminated attitudes can enter the heart of your relationship and cause severe damage. This is dangerous and becomese very important for you to get *BAC out of your life.

CHANGE YOUR FILTER EVERY 12,000 SMILES :-)
The ingestion of *BAC into your customer relationships occurs through their ears. When ingestion of negative attitudes happens there is scientific proof that the customers leave in droves without ever notifing the company. That's right they never come back. And all this occurs because you didn't change your attitude filter every 12,000 Smiles.

THE VALUE OF SMILES...YOU'VE GOT INFLUENCE...
The first indication you might notice when your attitude filter becomes clogged is a reduction in the use of facial muscles that cause you to smile. The human smile :-) is the first line of resistence against all negative attitudes. My mentor Brian Tracy says "your outer world is a reflection of your inner world". So when your smiles per hour decrease on the outside that's just a reflection. But that reflection is communicating something to the outside world that something with in you is down :-( and not working properly. But don't worry...this can be instantly corrected if you immediatley go to a mirror and cause your outer world to project what you want your inner world to reflect. Just smile at yourself. Yeah I know it sounds silly but smile anyway! For quicker and more longer lasting but more powerful results just smile at someone else. Again don't wait just do it.

If you began to immediately notice a decrease in your *SPH...Smiles Per Hour then doing what I told you above will increase and accelerate you back to rapid recovery. So if you're not smiling when you're with your customers "That's the first clue" that your negative attitude inhibitors aren't firing. The only way to overcome this decrease in performance is to boost your inner spirits. Additionally you need to remember your attitude filter restricts Relationship-Flow (this is the ability of your customers to flow smoothly in a relationship with you.)

DEVELOP YOUR "R-FLOW"...
Most people invest all of their time and energy into developing cash-flow. But the quickest way to increase ALL opportunity in your life including cash-flow and business opportunities is to develop your Relationship-Flow. Relationship-Flow is the newest wave of the mellinium. When your attitude filter is working properly you will see an increase and expansion in your relationship-flow. The number of customers you attract and increase on an annual basis will soon began to soar into the Thousands and eventually the Tens of Thousands. That is why the experts at *CPE recommend changing your attitude filter every 12,000 smiles. It just pays to do it!

Is there anything I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)