Friday, January 13, 2006

Seth Godin serves Customers by repenting...What?

Seth Godin is a pretty interesting guy in that he serves his customers passionately even to the point of repenting. You heard me right. Great Customer Passion Evangelist do repent. His input on the state of marketing and his concepts at least from his blog are very interesting. I spent a few minutes reading a number of his post today and was quite impressed to find him admitting he was wrong about the "Windy City" (Chicago) not being so Windy (see January 11, 2006 Seth Godin . Well I was so glad to see him do a turn about with this remark.

Not only does he admit his error but he also linked you to the website that corrects the earlier position he took on his blog. I'm so glad he did because I know first hand that the Windy City is windy. First because I lived right off of Chicago's lake front community. For nearly a decade I racked up a large number of miles jogging on the lake and if you think Chicago isn't Windy you need to try this!

I'm not sure where Seth is from but I challenge him to come to Chicago and run off the lake for one year and he'll learn first hand why they named Chicago the Windy City. As children we even gave the invisible force of blazing wind a nick-name...we called it "The Hulk".

Seth shows a wonderful character trait in how he admits to making this error about the Windy City. He very gracefully bows out, apologizes and creates another post.

The moral of this story is customers Love knowing you're human, you make mistakes but most of all you're so down to earth that you're willing to repent and move on. The quicker you admit you're wrong the quicker the customer will forgive you. I hope you have a great day!

Your Servant, Deremiah, *CPE