The above quote came from a man who knew better than most the purpose of business and how that knowledge integrates with Customer Relationships. With out the creation of customers there is no business. Drucker also stood flat footed and expressed his views about everything from management to Wall Street.
No one said it better than Peter Drucker... "The purpose of a business is to create a customer" and I firmly agree.
Peter Drucker was one of the world's foremost thinkers. His concepts were thought provoking and his insight was keen. And although Peter Drucker is dead he still speaks. Please take the time now to read about this impressive man.
http://www.cgu.edu/pages/3764.asp
http://www.cgu.edu/pages/3782.asp
http://www.usatoday.com/money/workplace/2005-11-11-drucker_x.htm?csp=23&RM_Exclude=aol
by Deremiah *CPE
