Seth Godin is a pretty interesting guy in that he serves his customers passionately even to the point of repenting. You heard me right. Great Customer Passion Evangelist do repent. His input on the state of marketing and his concepts at least from his blog are very interesting. I spent a few minutes reading a number of his post today and was quite impressed to find him admitting he was wrong about the "Windy City" (Chicago) not being so Windy (see January 11, 2006 Seth Godin . Well I was so glad to see him do a turn about with this remark.
THE WINDY CITY IS WINDY
Not only does he admit his error but he also linked you to the website that corrects the earlier position he took on his blog. I'm so glad he did because I know first hand that the Windy City is windy. First because I lived right off of Chicago's lake front community. For nearly a decade I racked up a large number of miles jogging on the lake and if you think Chicago isn't Windy you need to try this!
I'm not sure where Seth is from but I challenge him to come to Chicago and run off the lake for one year and he'll learn first hand why they named Chicago the Windy City. As children we even gave the invisible force of blazing wind a nick-name...we called it "The Hulk".
THE SIGN OF A GREAT CUSTOMER SERVANT IS Repentance...ADMITTING THEY'RE WRONG
Seth shows a wonderful character trait in how he admits to making this error about the Windy City. He very gracefully bows out, apologizes and creates another post.
The moral of this story is customers Love knowing you're human, you make mistakes but most of all you're so down to earth that you're willing to repent and move on. The quicker you admit you're wrong the quicker the customer will forgive you. I hope you have a great day!
Your Servant, Deremiah, *CPE
Friday, January 13, 2006
Friday, December 30, 2005
SOMETHING For NOTHING
No not MY customers... yeah your customers!
They got their can of "Get it FREE propellent" yesterday.
When was the last time someone gave you someting for nothing. Oh hold on I just got this email for 117 Christmas internet gifts for FREE...(well they did get my email address) You're Guilty!
More times than not at restaurants, hotels, local banks, schools, grocery stores and no matter what business you run you're vulnerable to customers who want something for nothing. Some customers have a "If I can get it for Free It's got to be for me" attitude. Internet marketing reaks with the "Get it Free propellent" they feed to customers. Just spray here and "Get it free". Oh you still haven't got your can.
Well in Brian Tracy (a great customer) has written a new book that might give you more insight than you can imagine on what motivates your customers. And you won't find his book under the Self help for customers section either. But you can purchase it and NO it's not for FREE... Go check it out at amazon.com and read my review too.
THE CUSTOMERS PERSPECTIVE COUNTS.
Although it's not for Free ( yeah I got mine for free but I didn't ask Brian to send it to me for free. He's just a great Godfather...what can I sa-a--ay ) Anyway you will find some valuable insight on what motivatates all people regardless of culture, race, religion or political party (lol). All ideas in something for nothing are not focused on the negative although it is geared to observing the neutral characteristics that we each employe to work for us or against us. This is where this information is invaluable to your understanding as you dig deeper into looking at life from the customers perspective. Oh you don't do that...you just try to sell your stuff. I hope not.
Hope you enjoy it!
Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
They got their can of "Get it FREE propellent" yesterday.
When was the last time someone gave you someting for nothing. Oh hold on I just got this email for 117 Christmas internet gifts for FREE...(well they did get my email address) You're Guilty!
More times than not at restaurants, hotels, local banks, schools, grocery stores and no matter what business you run you're vulnerable to customers who want something for nothing. Some customers have a "If I can get it for Free It's got to be for me" attitude. Internet marketing reaks with the "Get it Free propellent" they feed to customers. Just spray here and "Get it free". Oh you still haven't got your can.
Well in Brian Tracy (a great customer) has written a new book that might give you more insight than you can imagine on what motivates your customers. And you won't find his book under the Self help for customers section either. But you can purchase it and NO it's not for FREE... Go check it out at amazon.com and read my review too.
THE CUSTOMERS PERSPECTIVE COUNTS.
Although it's not for Free ( yeah I got mine for free but I didn't ask Brian to send it to me for free. He's just a great Godfather...what can I sa-a--ay ) Anyway you will find some valuable insight on what motivatates all people regardless of culture, race, religion or political party (lol). All ideas in something for nothing are not focused on the negative although it is geared to observing the neutral characteristics that we each employe to work for us or against us. This is where this information is invaluable to your understanding as you dig deeper into looking at life from the customers perspective. Oh you don't do that...you just try to sell your stuff. I hope not.
Hope you enjoy it!
Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
Tuesday, November 29, 2005
Why Not Love Your Customer?
One of the biggest problems we run into as Corporate Leaders, CEO's, President's, Customer Service Managers, and staff employees is that we fail to love the customer.
The only true service is that of a servant. Archibishop Desmond Tutu, once said "The Leader is the Servant". And isn't that all our customers are truly looking for. Yes! Your customer and my customer are just looking for the opportunity to be lead, to be served and to be loved.
For argument sake let's say Desmond Tutu is right. Than your failure to truly be a leader in your industry is clearly due to the fact that your customers are not having an encounter with a world leader when they arrive at your company to be served. Well how might you change that? How will you establish new plans for better improvements in your organization? I've got a great solution.
Why not love your customer?
What's holding you back from delivering to your customer the one true commodity that can't be bottled and put in a package for sale?
What is it that stops you, me and everyone else from unleashing the dyanmic UNFORGETTABLE SERVANT SERVICE that all of our customers are dying to receive? Well we're just lacking the desire to give our customer a loving relationship that expresses the one universal quality everyone needs.
My mentor and God Father Brian Tracy, talks about the importance of Relationships in Chapter 7 of his book, Creating Your Own Future. In that chapter he talks about the 6th Principle---"Relationships Are Essential". He says that "The Law of Relationships explains one of the most critical success factors of all. It says, relationships are essential; the more people who know you and think of you in a positive way, the more opportunities you will have to achieve your goals."
I believe that Brian would agree with me when I say that all relationships are created out of love. So if you truly want your business to grow vibrantly and spread far you've got to love your customer. So why not love your customer?
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The only true service is that of a servant. Archibishop Desmond Tutu, once said "The Leader is the Servant". And isn't that all our customers are truly looking for. Yes! Your customer and my customer are just looking for the opportunity to be lead, to be served and to be loved.
For argument sake let's say Desmond Tutu is right. Than your failure to truly be a leader in your industry is clearly due to the fact that your customers are not having an encounter with a world leader when they arrive at your company to be served. Well how might you change that? How will you establish new plans for better improvements in your organization? I've got a great solution.
Why not love your customer?
What's holding you back from delivering to your customer the one true commodity that can't be bottled and put in a package for sale?
What is it that stops you, me and everyone else from unleashing the dyanmic UNFORGETTABLE SERVANT SERVICE that all of our customers are dying to receive? Well we're just lacking the desire to give our customer a loving relationship that expresses the one universal quality everyone needs.
My mentor and God Father Brian Tracy, talks about the importance of Relationships in Chapter 7 of his book, Creating Your Own Future. In that chapter he talks about the 6th Principle---"Relationships Are Essential". He says that "The Law of Relationships explains one of the most critical success factors of all. It says, relationships are essential; the more people who know you and think of you in a positive way, the more opportunities you will have to achieve your goals."
I believe that Brian would agree with me when I say that all relationships are created out of love. So if you truly want your business to grow vibrantly and spread far you've got to love your customer. So why not love your customer?
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