That's right I saw Ben Mack teach me one of the most Amazing Branding Tricks ever and that's just the beginning. Ben flew in right from Amazon.com at a cost so affordable that you'd be crazy not to take him up on it.
That's right Ben came straight into my house, didn't pass go, didn't collect $200 and flopped his big ole butt right up on my Great Room table. Then he began to teach me some of the most heavily guarded secrets ever...straight from the advertising industry.
And as ---Douglass Rushkoff, Author of Coercion and Media Virus said about Ben's last book "As a result of this book, Ben will never work in advertising again"
Well for under $14.99 plus free shipping from Amazon.com I've been able to read Ben Mack's new book. It's really customer focused. As a matter of fact I've become infected by the Legend virus. A concept that is a part of every great marketing agenda.
Right now for a limited time only you can be personally trained by the guy who created the yo yo craze of 1998. Have you ever heard of it? It's where Yomega Yo Yos went from $8,000,000 a year to well over $110,000,000 a year. A couple of weeks ago he taught me how to Think TWO PRODUCTS Ahead and I'm not done yet.
Before I received Ben Mack's book from AMAZON I didn't know him from a can of paint. And I really didn't know what to expect from a guy that does magic tricks and writes marketing books. But what can I say when I create paintings & drawings and write marketing articles. Since I purchased the book we've become great friends. I just talked to Ben the other day about how I could gain more relationships and develop enough contacts to reach my $100,000,000 goal for children. And you know what? Ben's just as good over the phone as he is in his new book by publishers John Wiley & Sons Inc.
Ben showed tenderness and concern. He listened attentively when I shared with him what I do. He thought my concept was solid. And that the goal of teaching corporations how to reach their target markets through powerful community mission based ventures was smart. I share my dream with corporate executives. Showing them how to do what made me successful when I was voted one of the top 10 employees out of 7,000 when I was with an SBC/AMERITECH company. Ben also thought making connections with businesses like the one my idea conceptualizes was bold and noble. He thinks that company's who can keep their income circulating with in the communites they work out of helps them build tremendous leverage.
Now this is what helped me to understand that Ben Mack is really a Customer Passion Evangelist in disguise...his evangelistic talents became more pronounced when he asked me "what can I do to help you Deremiah?". But that's what Customer Passion Evangelist do...day in day out like clock work.
Case in point, Ben told me that I should share with everyone I meet the success of one of my primary organizations I'm raising funds for. What if I told you we take struggling kids from single family homes and make them college ready? We've got a kid right now whose being looked at by IIT.
I'm proud to say one graduate of Glenwood School is now running the entire office of DCFS in the state of Illinios. I have friends of mine who are sending me letters right now at 41W400 Silverglen Rd., St. charles, Il 60175, with Checks made out to Glenwood School, all because our children's lives are almost instantly turned around. I can't recall one child that has not showed that giving money to At-Risk children isn't worth it. Furthermore I donate my own hard earned money and volunteer my time to seeing that Glenwood School will be around. Now if you think At-Risk Children are worth it act now.
Warning: All Brand Strategist are not equal.
If you think they are you're in for a rude awakening. Please don't take my word for it when you can listen to Ben Mack today just by reading his latest Brand Strategies in his new book "Think Two Products Ahead". Thanks for listening I look forward to serving you. Is there anything else I can do for you?
Your Servant,
Deremiah, *CPE
PS
look for a future write up about more in depth concepts from Ben's book and maybe even an interview with the one and only Ben Mack!
Monday, March 12, 2007
Monday, January 22, 2007
What Went Wrong on the Porcelain Throne...tells from the Dark Side.
On the Church of the Customer Blog I shared my comments about Scotts tissue with Jackie & Ben of the Customer Evangelist organization. My comment has to do with an add campaign that appears to lack a lot of appreciation from the customer. Please read that comment below. Thanks.
Hi there Jackie,
Hope things are going great for you and Ben. Read your post and here's my 50 cent.
Scott's is making a big mistake. Not describing to your customer why you want to extract any kind of personal information from them is always a bad strategic plan.
Approaching it without explaination kills the win-win opportunity you're trying to create for your customers every time. In the world of your customer sensitivity to personal challenges must always be done in a way that reflects fore thought.
Requesting personal negative experiences from your customer without an offering that reflects concern or an exchange for information that does not give something of equal value creates instability in the customer relationship.
Customers eventually walk away from a situation like this feeling empty wondering where's the *WIIFM...What's In It For Me.
With Scott's there's no WIIFM only *NIIFM...Nothing In It For Me.
Now repeat the the title
"Scott's Clog Clinic"
5 times and tell me what it sounds like? Sure enough...a tongue twister. hey that's an idea. Maybe a tongue twister campaign for their customers would have been more relevant.
At least this would offer your clients an opportunity to challenge themselves and at the same time compete for a prize that would gaurantee something of value at the end of the offer. Like we'll give you a nice prize for offering your tongue twister and an additional item of benefit for telling your story about your clogged up moments on the porcelain throne. Thanks1
Is there anything else I can do for you?
Your Servant,
Deremiah, *CPE
Hi there Jackie,
Hope things are going great for you and Ben. Read your post and here's my 50 cent.
Scott's is making a big mistake. Not describing to your customer why you want to extract any kind of personal information from them is always a bad strategic plan.
Approaching it without explaination kills the win-win opportunity you're trying to create for your customers every time. In the world of your customer sensitivity to personal challenges must always be done in a way that reflects fore thought.
Requesting personal negative experiences from your customer without an offering that reflects concern or an exchange for information that does not give something of equal value creates instability in the customer relationship.
Customers eventually walk away from a situation like this feeling empty wondering where's the *WIIFM...What's In It For Me.
With Scott's there's no WIIFM only *NIIFM...Nothing In It For Me.
Now repeat the the title
"Scott's Clog Clinic"
5 times and tell me what it sounds like? Sure enough...a tongue twister. hey that's an idea. Maybe a tongue twister campaign for their customers would have been more relevant.
At least this would offer your clients an opportunity to challenge themselves and at the same time compete for a prize that would gaurantee something of value at the end of the offer. Like we'll give you a nice prize for offering your tongue twister and an additional item of benefit for telling your story about your clogged up moments on the porcelain throne. Thanks1
Is there anything else I can do for you?
Your Servant,
Deremiah, *CPE
Friday, January 19, 2007
One Key to Creating Happy Customers or Customer Happiness as told by a former Accountant.
On Wednesday, August 17th 2005 you got 6 keys. That's right I gave you six real simple keys to "Creating Happy Customers". If you didn't try one of these on your customer you missed a great opportunity to test the validity of waiting. Or if you failed to use any of these in any combination you're probably still kicking yourself but you can stop.
Because today I'm going to re-examine, I'm going to explore to the very core just one of these keys. Now if a former Accountant can lead the charge on this thing surely you can put it all together if you just remember the first key which was...
1) EVERY GREAT BUSINESS IS BUILT ONE TRANSACTION AT A TIME...
It's like building a skyscrapper you've got to "build it" from the bottom-up if you want it to come out right.
Everyday I meet business men, CEO's, Presidents and Speakers who want to "Knock their Customers SOCKS right off. They ask me how can we do that on a day to day basis? How can we get our sales reps, our secretaries, our managers to all buy into "Creating Happy Customers". Because isn't that what every business wants? "Happy Customers"! A customer you can impress before they digress will always confess you're the best.
Now customers lose interest real quick. Especially those you don't Evangelize.
You say you don't evangelize them? Then how do you keep them Happy at the altar of your business?
And what's your motivation for having an inspiring business, or for having "Happy Customers"?
You've got to evangelize your customer if you want to keep them. And you've got to evangelize them with ***PASSION*** if you want to make your most important customer happy...female customers are probably your largest category of customers. Women are the leading revenue spenders and one of the most important customers of this age.
So do you want to keep your customer? Now if you don't want to keep them ----STOP---- leading them on in this relationship where you're playing the field. Customers like geniune down to earth business reps that are into focusing on their needs. Customers really like to be made happy.
So most businessess have got the right attitude but the wrong interlude.
You can't come on to a customer without the ---right approach. Just like you wouldn't try to make a customer who loves C & W...*Country & Western listen to Polka, you cant' make customers like your business without turning them on to happy experiences.
Companies mess up when they put the trans-action before the satisfaction.
Real customer success grows out of your desire to see "Customers Happy". Again looking for the trans-action before the heartfelt service is really a way of delivering very immature service.
Every month right here on "Deep Thoughts of A *Customer Passion Evangelist" you're gaining the wisdom you need to make your "Customers Happy".
Remember most people fail miserably at this. They don't build their business from the bottom up. They just try to build from the top down. The reason most businesses fail is that they don't sell enough. It's goods and Services that are the key to growing business. But you can't sell goods and no one wants your services until you "Create Happy Customers". Shoot me an email and let me know what happened. Thanks!
Is there anything else I can do for you?
Your Servant,
Deremiah
Because today I'm going to re-examine, I'm going to explore to the very core just one of these keys. Now if a former Accountant can lead the charge on this thing surely you can put it all together if you just remember the first key which was...
1) EVERY GREAT BUSINESS IS BUILT ONE TRANSACTION AT A TIME...
It's like building a skyscrapper you've got to "build it" from the bottom-up if you want it to come out right.
Everyday I meet business men, CEO's, Presidents and Speakers who want to "Knock their Customers SOCKS right off. They ask me how can we do that on a day to day basis? How can we get our sales reps, our secretaries, our managers to all buy into "Creating Happy Customers". Because isn't that what every business wants? "Happy Customers"! A customer you can impress before they digress will always confess you're the best.
Now customers lose interest real quick. Especially those you don't Evangelize.
You say you don't evangelize them? Then how do you keep them Happy at the altar of your business?
And what's your motivation for having an inspiring business, or for having "Happy Customers"?
You've got to evangelize your customer if you want to keep them. And you've got to evangelize them with ***PASSION*** if you want to make your most important customer happy...female customers are probably your largest category of customers. Women are the leading revenue spenders and one of the most important customers of this age.
So do you want to keep your customer? Now if you don't want to keep them ----STOP---- leading them on in this relationship where you're playing the field. Customers like geniune down to earth business reps that are into focusing on their needs. Customers really like to be made happy.
So most businessess have got the right attitude but the wrong interlude.
You can't come on to a customer without the ---right approach. Just like you wouldn't try to make a customer who loves C & W...*Country & Western listen to Polka, you cant' make customers like your business without turning them on to happy experiences.
Companies mess up when they put the trans-action before the satisfaction.
Real customer success grows out of your desire to see "Customers Happy". Again looking for the trans-action before the heartfelt service is really a way of delivering very immature service.
Every month right here on "Deep Thoughts of A *Customer Passion Evangelist" you're gaining the wisdom you need to make your "Customers Happy".
Remember most people fail miserably at this. They don't build their business from the bottom up. They just try to build from the top down. The reason most businesses fail is that they don't sell enough. It's goods and Services that are the key to growing business. But you can't sell goods and no one wants your services until you "Create Happy Customers". Shoot me an email and let me know what happened. Thanks!
Is there anything else I can do for you?
Your Servant,
Deremiah
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