Yeah I'm reading this great book by Michael J. Gelb. It's called "How to Think like Leonardo da Vinci. It's really good. So good that I'd like to share with you some principles from the book. Do you have a minute? So glad you do. Thanks for coming over today. Don't forget to stop by the fridge to get you something wonderful to drink before you read the rest. I'm drinking Mango Ice tea my favorite.
LEONARDO HAD MULTIPLE TALENTS & AMAZING OBJECTIVES...
To begin Leonardo was extremely multi-talented and amazingly objective. In this day and age managing your multiple intelligences is key to your success and especially with your customers. Why? Because your customers are coming from many different backgrounds, cultures, and hemispheres of the earth. Here's a good principle to remember...
"With external differences come internal differences".
BECOME A MAESTRO OF MANAGING DIFFERENCES...
We need to consider how to manage these differences from day to day. Many small business owners and major corporations have the same problem except for in the large corporation it's magnifide. The problem? mastering the ability to manage differences. This becomes crucial to the survival of any organization that's focused on building customer relationships. People from different backgrounds think differently about why they trade and do business.
FIND COMMON GROUND IN ORDER TO HAVE UNCOMMON CUSTOMER RELATIONSHIPS...
Most people lose site of finding the common ground with in their customer relationships and find it much easier to notice external differences. Leonardo saw these differences as an expression of the nature of a thing. The part that makes us unique. So be sensitive to these differences but let them lead you to the areas where you have common ground with your customers and clients. That's where you really want to begin establishing the foundation of your relationships. Managing your customer relationships towards finding common ground is the true North part that incompasses good feelings in an uncommon setting. The more you understand your customers differences and build your products and services around that...the more you will anchor the relationship and the more you will have common ground.
NO FOLLOWSHIP WITHOUT FELLOWSHIP...
If your customers are not following you around excited like Leonardo's apprentices (wondering what they're going to see you do next) then you're not creating enough excitement in the fellowship. Fellowshipping with your customers and clients should be exciting and is a great way of spending quality time with them. Often times people fail in the area of customer relationships by trying to get a customer to buy what they're selling. As if all the focus is on the products and services. But real Customer Passion Evangelist include the customer in the communication even when having dialogue about the product.
LEONARDO DIGS DEEPER AND ASK THE OBVIOUS QUESTION...WHY?
So why not find out why a customer is searching for what you have to offer? What really is at the root of why your customer is searching for a solution? When you take the time to find this out and dewell with the customer on the ideas that have lead them to you they will appreciate the relationship at a much deeper level. It's like feelings of love...the deeper they are the more wonderful we feel and the more connected we are in oneness. Your customer should feel the love and feel connected. When there's deep meaningful fellowship you naturally get followship and everybody wants their customers in a position of following them around like Leonardo's apprentices. Plus wouldn't you enjoy having dialogue with them in a more meaningful conversation that says I'm concerned about you? Sure you would. So think like Leonardo and you will have customers eating out of your hand and loving it.
Is there anything else I can do for you?
Your Servant,
Deremiah, *CPE
Sunday, September 24, 2006
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